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TOURISTS WHO CARE ABOUT SUSTAINABILITY

WHY IT IS GOOD BUSINESS TO ATTRACT TOURISTS WHO CARE ABOUT SUSTAINABILITY
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The 2016 Role of Sustainability in Travel & Tourism report looked at US travellers and their attitudes to sustainability and tourism. It found that travellers who consider themselves to have taken a “sustainable trip” in the last three years “spend more (on average $600 per trip), stay longer (seven days compared to four days) and “BRING HIGHER BENEFITS TO LOCAL COMMUNITIES INCLUDING JOB CREATION, GIVING-BACK, AND VOLUNTEERING.
Furthermore, according to the study, 63 percent of all travellers (ie not just those who say they go on sustainable trips) say they are much more likely to consider destinations where there is CONSIDERABLE EFFORT TO PROTECT THE ENVIRONMENT . And more than 60 percent of all travellers believe they are responsible for leaving a destination the same or better than they found it. “The study is a huge wake-up call for the travel industry,” said Sustainable Travel International Founder and CEO Brian Mullis. “It shows that the market for sustainable travel is much larger than previously thought. More than half of this market, or 60 million US travellers are selecting their travel company based on their sustainability practices; and 56 million make destination choices based on the sustainable practices at the destination. This is too big to ignore. Written and edited by Jeremy Smith Tourism for Tomorrow

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